Marketing Technology & Analytics Manager
About the job In your role as the Manager of Marketing Technology & Analytics you will be responsible for crafting and executing the marketing technology strategy that elevates our brand, drives customer engagement, and accelerates growth.
As the mastermind behind our marketing tech stack, your expertise will empower our marketing team to launch and optimize data-driven campaigns, ensuring we stay ahead of the curve in a rapidly evolving digital landscape.
Job Summary The Manager of Marketing Technology & Analytics leads a cross functional team to develop, implement, and optimize strategies and plans to maximize customer engagement and drive revenue growth in the short- and long-term, leveraging CRM, Email, Social, Loyalty and SMS channels.
Responsibilities o Collaborate with cross-functional teams including Marketing, Merchandising, and Ecommerce to understand business goals and align on priorities.
o Develop and execute data-driven marketing initiatives that deliver measurable results.
Own reporting.
o Lead in development of goals and KPI as measures of success of the marketing plan; develop and lead routines to monitor progress towards goals, enable real-time budget and prioritization conversations to optimize approach and enable a strategic view.
o Manage and mentor the Marketing and Ecommerce team, guiding them to excel in their roles.
o Lead the selection, implementation, and integration of innovative marketing technologies to streamline processes and enhance efficiency.
o Continuously monitor industry trends and emerging technologies including AI to report and identify opportunities for improvement and innovation.
o Oversee the management and utilization of our CRM, marketing automation, analytics, and other marketing tools.
o Champion data privacy and security practices to ensure compliance with relevant regulations.
o Gleen insight and formulate company strategy from leveraging all technology partners and customer touchpoints to drive additional revenue.
o Demonstrate technical acumen and an ability to work with the technology organization to align product and technology roadmaps.
o Translate how tactical and technical capabilities feed into overarching marketing and KPI goals.
Qualifications o Bachelor's degree in Marketing, Business, Computer Science, Statistics, or a related field.
o 5
years of experience in marketing technology, with at least 2 years in a leadership role.
o A deep understanding of marketing automation platforms, CRM systems, analytics tools, and other marketing technologies.
o Proven record of leveraging marketing technology to drive business growth and enhance customer experiences.
o Strong analytical skills with the ability to turn data into actionable insights and business needs into technical requirements.
o Exceptional leadership and communication skills to inspire and motivate the team and collaborate effectively across the organization.
o A forward-thinking mindset, constantly seeking opportunities to innovate and push boundaries.
o Strong prioritization, planning, and organizational skills.
o Experience managing projects from beginning to end.
o Excellent communication skills with ability to present data in a clear and concise manner both verbally, written, and in presentations; honed to audience including senior executives or teammates who may be technical or non-technical.
Special Requirements:
o Up to 10% travel may be required.
o This hybrid position is based at our Birmingham AL office and encompasses both work from home and in office work.
About the Company Books-A-Million, America's Hometown Bookseller since 1917 Founded in 1917 as a street corner newsstand in Florence, Alabama, Books-A-Million, Inc.
(BAM!) has grown to become the second largest chain of bookstores in the United States, operating over 220 stores in 32 states as well as an on-line store, www.
booksamillion.
com.
Headquartered in Birmingham, AL, Books-A-Million stores range from 4,000 to 30,000 square feet and provide an expansive selection of books, magazines, bargain books, collectibles, and house toy and gift departments.
Special category shops within the store range from Faithpoint, which features the best of references and writings for the Christian market to Pop Culture, which highlights an extensive Manga assortment and related collectibles.
Recommended Skills Analytical Artificial Intelligence Business Marketing Business Process Models Business Requirements Communication Estimated Salary: $20 to $28 per hour based on qualifications.
As the mastermind behind our marketing tech stack, your expertise will empower our marketing team to launch and optimize data-driven campaigns, ensuring we stay ahead of the curve in a rapidly evolving digital landscape.
Job Summary The Manager of Marketing Technology & Analytics leads a cross functional team to develop, implement, and optimize strategies and plans to maximize customer engagement and drive revenue growth in the short- and long-term, leveraging CRM, Email, Social, Loyalty and SMS channels.
Responsibilities o Collaborate with cross-functional teams including Marketing, Merchandising, and Ecommerce to understand business goals and align on priorities.
o Develop and execute data-driven marketing initiatives that deliver measurable results.
Own reporting.
o Lead in development of goals and KPI as measures of success of the marketing plan; develop and lead routines to monitor progress towards goals, enable real-time budget and prioritization conversations to optimize approach and enable a strategic view.
o Manage and mentor the Marketing and Ecommerce team, guiding them to excel in their roles.
o Lead the selection, implementation, and integration of innovative marketing technologies to streamline processes and enhance efficiency.
o Continuously monitor industry trends and emerging technologies including AI to report and identify opportunities for improvement and innovation.
o Oversee the management and utilization of our CRM, marketing automation, analytics, and other marketing tools.
o Champion data privacy and security practices to ensure compliance with relevant regulations.
o Gleen insight and formulate company strategy from leveraging all technology partners and customer touchpoints to drive additional revenue.
o Demonstrate technical acumen and an ability to work with the technology organization to align product and technology roadmaps.
o Translate how tactical and technical capabilities feed into overarching marketing and KPI goals.
Qualifications o Bachelor's degree in Marketing, Business, Computer Science, Statistics, or a related field.
o 5
years of experience in marketing technology, with at least 2 years in a leadership role.
o A deep understanding of marketing automation platforms, CRM systems, analytics tools, and other marketing technologies.
o Proven record of leveraging marketing technology to drive business growth and enhance customer experiences.
o Strong analytical skills with the ability to turn data into actionable insights and business needs into technical requirements.
o Exceptional leadership and communication skills to inspire and motivate the team and collaborate effectively across the organization.
o A forward-thinking mindset, constantly seeking opportunities to innovate and push boundaries.
o Strong prioritization, planning, and organizational skills.
o Experience managing projects from beginning to end.
o Excellent communication skills with ability to present data in a clear and concise manner both verbally, written, and in presentations; honed to audience including senior executives or teammates who may be technical or non-technical.
Special Requirements:
o Up to 10% travel may be required.
o This hybrid position is based at our Birmingham AL office and encompasses both work from home and in office work.
About the Company Books-A-Million, America's Hometown Bookseller since 1917 Founded in 1917 as a street corner newsstand in Florence, Alabama, Books-A-Million, Inc.
(BAM!) has grown to become the second largest chain of bookstores in the United States, operating over 220 stores in 32 states as well as an on-line store, www.
booksamillion.
com.
Headquartered in Birmingham, AL, Books-A-Million stores range from 4,000 to 30,000 square feet and provide an expansive selection of books, magazines, bargain books, collectibles, and house toy and gift departments.
Special category shops within the store range from Faithpoint, which features the best of references and writings for the Christian market to Pop Culture, which highlights an extensive Manga assortment and related collectibles.
Recommended Skills Analytical Artificial Intelligence Business Marketing Business Process Models Business Requirements Communication Estimated Salary: $20 to $28 per hour based on qualifications.
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