Demand Generation Manager (131-184)

The Demand Generation Manager is responsible for generating interest in Daxko's solutions amongst member-based wellness centers to effectively meet company revenue targets. Your focus will span retaining and upselling current customers as well as generating interest amongst net new customers.
You'll be responsible for...
Managing the execution of lead generation initiatives and corresponding budget outlined in the segment marketing plan. Communication channels in your wheelhouse include email marketing, webinars, digital and print advertising, conference & tradeshow participation and more.
Delivering results. Reporting on the effectiveness of demand generation campaigns and tweaking your approach as necessary to achieve key metrics.
Establishing and maintaining a strong relationship of trust and teamwork with sales team members and strategic relationship managers. Mutual levels of confidence, respect, and levels of accountability are critical.
Coordinating external communication plans across the company to ensure that the right message reaches the right person at the right time. Ensuring that market-facing communications are representative of the Daxko brand.
Serving as administrator for marketing automation tool (Pardot) to maximize efficiency and drive consistency for mass communications.
Required Skills
Bachelor's degree required, Marketing/Advertising/Communications preferred
At least 5 years B2B marketing experience with a minimum of 3 years in demand generation specifically
CRM proficiency required, experience preferred.
Email marketing experience required, marketing automation (Pardot) proficiency preferred
Event marketing experience a plus
Excellent communicator, both written and verbal
This position requires domestic travel to conferences and regional meetings (approximately 5-7 per year)
Daxko is a Birmingham, AL based software company that is known for its culture, quality product, and exceptional customer service. We have been recognized with national and local awards such as Achievers' "50 Most Engaged Workplaces in the United States", Great Place to Work Institute's "Best 50 Small & Medium Companies to Work for in America", and the Birmingham Business Journal's "Most Admired Technology Company in Birmingham.
Software that makes a difference. People who make it better. More than a mantra, it's our belief that better people and better customer interaction always leads to better solutions. That belief has positioned Daxko as a top employer and a leading software as a service (SaaS) provider to health and fitness clubs nationwide.
Learn more about what makes us awesome at
Daxko is recognized for providing innovative benefits that celebrate our culture, promote healthy living, encourage continuous learning, and help team members achieve their personal and professional goals. Find out more at

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